Give every ROI claim the credibility of independent verification, and certification.
GO is staffed by insurance underwriters and B2B analytics veterans; people whose job is putting numbers on uncertainty. We model what each vendor actually delivers, certify a defensible delivery floor, and hand you a best practices playbook for both sides.
See a Sample Certification How It WorksThe Trust Gap Between Vendor Claims and Buyer Approval
40% of business cases are killed by internal finance — not by the vendor's product. 73% of procurement leaders cannot verify vendor ROI claims before signing. The average enterprise tech deal takes 8–12 months to close, largely due to unverifiable ROI.
Two Artefacts. One Certified Outcome.
Certified Delivery Floor
A specific, defensible number GO stands behind. Not a vendor's projection — an underwriter's model of what comparable deployments actually produced, with a floor we certify and that insurance carriers can optionally underwrite.
Best Practices Playbook
The conditions the certified floor depends on. An accountability framework that tells the buyer exactly what they need to do, and the vendor exactly what they need to deliver, to hit the certified outcome. Both sides sign it.
Why Underwriters? Because Underwriting Is the Only Discipline Trained to Model Future Uncertainty.
Actuaries quantify risk. Underwriters price it. GO applies that discipline to vendor ROI claims — replacing assertions with probability distributions and certified floors that finance teams can evaluate.
For Procurement Teams For Vendors